Jim - I have posted this letter on all the BBS's off and on over the last 6 years and I still get request for it. It is effective tool to get your foot in the door even when the customer wants to close it. The restaurants that you targeted could very well already have a washing service. If that is the case, what do you do?
Hit them with this either in writing or when you meet with them. This at least keeps your company in the running of doing business with them. This letter works for HOA, PM's, Commerical Properties, Fleets, Hood Cleaning...you name it. Try it...I bet you will get some positive feedback from customers!!
December 31, 2003
Matthew XXXX
Valley Farm Transportation
P. O. Box XXX
Dixon, CA 95620
Matt,
It was great speaking with you regarding the services that New Look Power Wash can offer Valley Farm Transportation. It is our hope that Valley Farm Transportation and New Look Power Wash can gel a relationship together in the near future.
I would like to offer our fleet wash services in an “as needed basis” for Valley Farm. I understand that your current fleet wash service continues to do an adequate job. The fit that I see with our company is that we would be utilized as a back-up vendor for your fleet washing needs. If your current fleet washer takes a vacation, calls in ill or if their services deteriorate ~ New Look Power Wash is readily available to step-in and fulfill the contract specifications.
Our intention is to ultimately win your business and under no circumstances will my company under-mind your current fleet wash service. Our purpose is to offer you an alternative if one of the above scenarios occurs with your current fleet wash service.
Our reputation and service speaks for itself. Having clients such as Chevy’s Fresh Mex Restaurants, Aldredge Enterprises, the Fairfield-Suisun Chamber of Commerce and a variety of Homeowners Associations throughout Solano county ~ New Look Power Wash has established itself as one of the premiere power wash companies in Solano county!
I will call you in early January to answer any questions that Valley Farm Transportation may have and also to see whether or not we can finalize this understanding that we spoke about on the phone. I would be more than willing to meet with you and/or another representative from Valley Farm Transportation.
Sincerely,
Carlos Gonzales
Owner
New Look Power Wash