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Sunbrite's Newsletter Email
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Thread: Sunbrite's Newsletter Email

  1. #1

    Default Sunbrite's Newsletter Email

    Pete Marentey and his team Puts out an excellent email Newsletter. Follow this link to subscribe to it free of charge. This Months is a good one about Marketing your business in the slow times along with other stories such as why Joining org's such as the UAMCC and the PWNA can be beneficial to your business.

    Have a "Sunbrite Day":)


    Vol VIII, X

    Greetings!


    Merry Christmas! As Christmas draws closer, we will be reminded frequently about the things in life that really count - like family, friends, faith, health, and helping others.

    Please take the time this season to remember our troops abroad, where Christmas can be a particularly lonely time.

    One last thing: there is a website dedicated to helping returning veterans get started down the road to opening their own businesses called "How Others Did It" where they offer business information to veterans either free or at a nominal $5 charge. You can visit the site by clicking the link. You might consider making a donation to help this effort.

    Merry Christmas, ya'll!

    Pete



    In This Issue
    Save 5%
    Equipment Leasing
    Used Equipment
    Short-Term Marketing Plan
    Join our list

    Save 10% AND Cut
    Your Taxes!


    You have less than 3 weeks left to take advantage of the 2008 Economic Stimulus Package passed under President Bush. Under this program, you are allowed heavily-accelerated depreciation on new equipment purchases.

    To help you take advantage of this program, we offer you two other year-end incentives for the fifth year in a row.

    The basic strategy is to invest a portion of their company's income on equipment and supplies before the end of the tax year on December 31'st. Buying a storehouse of the supplies you will need next year or that new piece of equipment can defer thousands of dollars of income taxes.

    Any location of Sun Brite Supply can help you accomplish your goal in the most sensible way.

    You can purchase supplies or equipment in December (over $4000 of new equipment or supplies on a single invoice) and save 10% off your total purchase. That's 10% off of our already low prices! You will save at least $400 on your purchase and plus you can cut your tax bill by thousands.

    Don't have a lot of cash laying around right now? As as alternative, instead of laying out all the money for your purchases now, you can place the same order with just 20% down. You will get our normal low prices and the full tax advantage of buying before December 31'st with only 20% of the cash down!

    We will invoice you for the entire amount of your order, dated December 31'st, with 90 day terms. We will hold your order in our warm, safe warehouse at no charge to you. Pay the balance of your invoice any time within 90 days and we will ship your equipment or supplies right out to you. You get the tax advantage, you get to hold on to your cash longer, and you don't have to worry about storage space or temperature or extra insurance.

    Whether you are planning on new waste water recovery equipment or buying a hundred pails of Ready Seal for next season, this is the smartest way to make the most out of the success you have had this year.

    Call us. We have the right products, the right prices, the right ideas, and we love doing business with thriving business owners like you.
    ___________________________

    Equipment Leasing



    We have rolled out several new financing programs for contractors this year, including our "Six Months Same As Cash" program. If you qualify, you can get your new equipment and use it to earn money for months before you have to pay for it!

    In addition, if you have less than 2-3 years in the business and you think that financing is just about impossible for you to get we have some GREAT NEWS for you. We can arrange lease financing for start-up companies!

    Talk to one of our specialists today and get your new power washer or other equipment on it's way to you tomorrow!


    Used Equipment Deals


    The Maryland store has a customer with a used bug spray skid for sale. He paid $2000 for it new and wants $1000 or best offer for it now. Call the store at 301-519-9274 for details.


    The Georgia store has used direct drive cold water pressure washer with a brand new Comet pump and a brand new hose. At $676, this is a great deal. Call Tracy at 877-5-SUPPLY to get this unit.


    Please keep in mind that we cannot ship used equipment because of DOT regulations. You must be prepared to pick up any used equipment you are interested in.


    Business For Sale

    If you know someone interested in owning a Pressure Wash business in NE Pennsylvania with lots of equipment and a list of customers built up over 20 years, let us know. The owner is retiring, and asked us to help spread the word.


    Develop A Short Term Marketing Strategy


    Every business owner is feeling the effects of this current recession. The phone is just not ringing like we want it to. We don't have much (if any) cash left, it is winter and its cold outside, etc. etc. There are dozens of excuses for just crawling into a shell for the next few months. Some of you are even thinking about giving up.

    This might be the right time to do something completely counter-intuitive - advertise your services. You shouldn't cut your advertising budget just because times are tight. If you have something smart to tell your customers, such as how your services are uniquely of value to them, now is one of those better times to tell your story. Your competitors are going to be sitting on their hands, and you might well be the only voice out there to be heard.

    Don't concentrate on price cuts to sell your services, but put an emphasis on your competitive advantages. If you do environmental washing, now is the time to tell them. If you offer around-the-clock response times, start tooting your horn. If you have a bucket truck to reach high work, let them know!

    Your negotiating power for marketing avenues will never be stronger than it is right now (and throughout the rest of the winter). More bang for the buck, and the only voice out there to boot. As bad as things are, you have opportunities that only appear during tough times. The message here is that strained budgets will go further now than fat budgets do during boom times.

    There are opportunities we have pointed out in the past for doing more marketing with less money. Let me repeat a few:

    Press Releases: Make sure they're newsworthy, such as the opening of your business, a grand reopening, adding someone to your staff, or receiving a certification or award. If none of these examples work for your business, consider tying into the hottest trends in the media. For example, if you operate a mobile cleaning service, send out a press release that you have recently switched to all natural cleaning products and operate out of a hybrid car to reduce the carbon footprint of your business.

    Write articles: Articles position you as the expert in your field and showcase your ability to help with your services. An article in your newsletter explaining how DIYers can do their own service is a great way to tell people that this isn't really something they want to do. For example, telling someone how to clean out their own gutters and deal with all of that "glop" is a great way to convince them that your services are really a good buy for the money.

    Volunteer: Volunteering for a cause you feel passionate about can put you in contact with people who are interested in using your products or services - and they have already seen the type of work ethic you have through your volunteer services.

    Flyers / Notices: Flyers are an easy and low-cost way of getting the word out about your business. They can be either graphically designed for posting at a local community centers, chambers of commerce, or businesses. On the Internet, you can post a flyer without graphics on sites such as www.craigslist.org or your town's web page or your local BBB web page.

    Strategic Partnerships: Partnerships can be difficult to negotiate, but once they are in place and all the expectations are understood, these are a great form of free advertising. You can partner with your competition or a related business. To partner with your competition means if one of you is too busy to take a project on, then the client is directly referred to you and in the future you return the gesture. To partner with a business related to you means if a client needs a service from both parties, they team together to provide all the services for the project.

    Speaking events: Speaking events come in all shapes and sizes. You can volunteer to speak for a Home Owners Association or a customer's business convention. This positions you as an expert, and opens the door to adding business. If you are not a polished speaker, don't worry. You might consider joining a local chapter of Toastmasters to hone your speaking skills.

    When I still owned my service company, I did most of my advertising in September and January. The rest of the year, my phone rang anyway whether I spent advertising dollars or not. I remember picking up over $12,000 in service business the first time we mailed postcards in January compared to only $1500 worth of business the year before (without mailing). Think about it.

    _________________________________________________
    President's Corner:
    Join Your
    Trade Association



    Sun Brite Supply belongs to several trade organizations, but the one specifically meant for our end of the business is CETA. When we first joined, we didn't see many benefits for members available. Over the years, however, our membership in CETA has proven itself a very wise investment. Just in the last year or two, CETA has provided benefits to us that defy valuation in dollars and cents.

    Beginning more than a year ago, CETA made a coaching service available for members. The Coach helps the business owner focus on his or her business in the same way a football coach helps a player focus on the game and the position he plays. I have no idea what this costs the organization to provide, and I can't place a value on this service to my company, but I know it has made a great difference.

    In the last year, CETA also began a "benchmarking" program. If you aren't familiar with benchmarking, it is a look at how the typical (or "average") pressure wash dealership works from a financial standpoint. They accomplish this by compiling data from every member's financial statements and the dealerships' answers to some important business questions. The data is totaled and analyzed and then set up as comparison numbers to the dealer's own financial statements. As you might guess, this is invaluable information. Some industries, like auto dealers, benchmark as frequently as quarterly. This helps dealers spot trends and improve the performance of their companies.

    The Directors of CETA are constantly seeking innovative ways to help its members run better companies. That is one of the primary functions of trade organizations. The other is to help members build sales and lower costs.

    Today, pressure-wash contractors are witnessing both the birth of UAMCC and the re-emergence of PWNA as contractor trade associations. Different from the vast number of "Round Tables" that have appeared in the last year to fill the existing educational vacuum, a trade organization works behind the scenes to help you run your business better and to help you grow your business wisely.

    Will pressure-wash contractors flock to join one or both organizations? If history is any indication, the response might be lukewarm. Contractors have a habit of hinging their decision to join on the question "What do I get for my money?". Switching the question around just a little bit makes a lot more sense and makes the decision much easier to make. "What good can I do for my company by joining?" is a much better, smarter question to ask.


    In reality, all you can absolutely expect from belonging to a trade association is the use of the logo. That logo makes a statement about your company. It says "Quality" and it says "We Are Professional". The better you are at using the logo, the better the value you get from using that logo. Anything you get beyond the use of that logo is gravy.

    Professionals always tend to join their trade associations. Doctors belong to the AMA. Dentists belong to the ADA. Attorneys join the Bar Association. They don't ask what they get for their annual dues. Instead, they want to be associated with the image of professionalism - that logo.

    If a contractor wants to be perceived by his customers as a professional, there is nothing that conveys professionalism better than an industry association logo on all marketing pieces and other printed materials.

    We will see both PWNA and UAMCC promoting a list of benefits and discounts in an effort to justify the cost of joining, but I think that is the wrong focus. Contractors should join because they want to associate with other contractors, because they want to learn through this networking process, and because they want to use what they learn through networking to improve their business model. Contractors should join because associations are a united voice for the industry. More members mean that more people will pay attention to the message.

    All that said, these associations are working very hard to put together as many benefits as possible in order to attract members. Among the benefits may be education, employee benefit programs, trade shows, and more.

    In my opinion, the cost of dues to belong to either or both associations is truly just a minor expense. A few hundred dollars annually will provide one or two logos that you can use to market your business. The cost is nothing compared to the impact that logo can have. If you find yourself asking questions like "What do I get for my dues check?" then I am afraid you are missing the real value of association membership.

    _________________________________________________



    We encourage you to give us feedback, suggest future articles, and pass this newsletter on to any interested contractors.

    Have A Sun Brite Day!

    Peter Marentay
    Sun Brite Supply


    Save $100!
    On Any
    MOSMATIC, STEEL EAGLE, or LUBOVA Surface Cleaner in stock.

    You always save when you shop on-line
    at Sun Brite Supply!


    Just enter the Coupon Code "SC" during the check-out process. Valid on #92028, #92029, #92031, #92032, #92300, & #92632


    Offer Expires:
    Midnight Thursday, December 11

    Valid for online purchases only. Limited quantities available. When they're gone, they're gone!



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  • #2

    Default Re: Sunbrite's Newsletter Email

    Funny you should post this John, I just asked Pete today if I could post this. I think Pete is right on being a member. I am in a few orgs and just the logo alone HAS got me jobs. It gives instant credability often. When some one is looking for a service and they see you are a member of an org they are a member of or a national org of other kinds they often will think you are the professional over others that are not displaying org logo's. it is my hope with UAMCC that a membership will bring in work for all members and that companies will see our logo in advertising either the org does or its members.

    Good email newsletter Pete thanks for sharing your expereinces



    Sun Brite Supply belongs to several trade organizations, but the one specifically meant for our end of the business is CETA. When we first joined, we didn't see many benefits for members available. Over the years, however, our membership in CETA has proven itself a very wise investment. Just in the last year or two, CETA has provided benefits to us that defy valuation in dollars and cents.

    Beginning more than a year ago, CETA made a coaching service available for members. The Coach helps the business owner focus on his or her business in the same way a football coach helps a player focus on the game and the position he plays. I have no idea what this costs the organization to provide, and I can't place a value on this service to my company, but I know it has made a great difference.

    In the last year, CETA also began a "benchmarking" program. If you aren't familiar with benchmarking, it is a look at how the typical (or "average") pressure wash dealership works from a financial standpoint. They accomplish this by compiling data from every member's financial statements and the dealerships' answers to some important business questions. The data is totaled and analyzed and then set up as comparison numbers to the dealer's own financial statements. As you might guess, this is invaluable information. Some industries, like auto dealers, benchmark as frequently as quarterly. This helps dealers spot trends and improve the performance of their companies.

    The Directors of CETA are constantly seeking innovative ways to help its members run better companies. That is one of the primary functions of trade organizations. The other is to help members build sales and lower costs.

    Today, pressure-wash contractors are witnessing both the birth of UAMCC and the re-emergence of PWNA as contractor trade associations. Different from the vast number of "Round Tables" that have appeared in the last year to fill the existing educational vacuum, a trade organization works behind the scenes to help you run your business better and to help you grow your business wisely.

    Will pressure-wash contractors flock to join one or both organizations? If history is any indication, the response might be lukewarm. Contractors have a habit of hinging their decision to join on the question "What do I get for my money?". Switching the question around just a little bit makes a lot more sense and makes the decision much easier to make. "What good can I do for my company by joining?" is a much better, smarter question to ask.


    In reality, all you can absolutely expect from belonging to a trade association is the use of the logo. That logo makes a statement about your company. It says "Quality" and it says "We Are Professional". The better you are at using the logo, the better the value you get from using that logo. Anything you get beyond the use of that logo is gravy.

    Professionals always tend to join their trade associations. Doctors belong to the AMA. Dentists belong to the ADA. Attorneys join the Bar Association. They don't ask what they get for their annual dues. Instead, they want to be associated with the image of professionalism - that logo.

    If a contractor wants to be perceived by his customers as a professional, there is nothing that conveys professionalism better than an industry association logo on all marketing pieces and other printed materials.

    We will see both PWNA and UAMCC promoting a list of benefits and discounts in an effort to justify the cost of joining, but I think that is the wrong focus. Contractors should join because they want to associate with other contractors, because they want to learn through this networking process, and because they want to use what they learn through networking to improve their business model. Contractors should join because associations are a united voice for the industry. More members mean that more people will pay attention to the message.

    All that said, these associations are working very hard to put together as many benefits as possible in order to attract members. Among the benefits may be education, employee benefit programs, trade shows, and more.

    In my opinion, the cost of dues to belong to either or both associations is truly just a minor expense. A few hundred dollars annually will provide one or two logos that you can use to market your business. The cost is nothing compared to the impact that logo can have. If you find yourself asking questions like "What do I get for my dues check?" then I am afraid you are missing the real value of association membership.

    _________________________________________________

  • #3

    Default Re: Sunbrite's Newsletter Email

    In my opinion, the cost of dues to belong to either or both associations is truly just a minor expense. A few hundred dollars annually will provide one or two logos that you can use to market your business. The cost is nothing compared to the impact that logo can have. If you find yourself asking questions like "What do I get for my dues check?" then I am afraid you are missing the real value of association membership.
    I hate to say it but most guys will want something in return, I agree with Big Pete on this subject thats why I was a member for years and continue to support the efforts of there current membership.

    Lets face it, people will be judging the new PWNA and the current leaders here at the Uamcc for there efforts in the fight for beni's.

    I believe theres room for both, the reason I say that is that Uamcc will have different programs and goals.

    The PWNA is wood and KEC, the Uamcc is not limiting themselves to one or even two aspects of washing.

    Great thread Pete and i hope we can stay positive and all move forward.
    Last edited by Carlos Gonzales; 12-10-2008 at 06:56 PM.

  • #4

    Default Re: Sunbrite's Newsletter Email

    What is the cost to belong to umcca and pwna.

  • #5

    Default Re: Sunbrite's Newsletter Email

    Quote Originally Posted by Chris Francis View Post
    What is the cost to belong to umcca and pwna.
    The PWNA cost for a contractor is $350/yr. The UAMCC hasn't made it official yet on what there annual dues will be. Its most likely going to be in the $350-$400 range which is about right for these type orgs at this time.

    In the PWNA cost you also get a yearly subscription to the Cleaner Times Magazine along with some other benefits.

    The UAMCC is supposed to come out with there membership packages etc in the very near future. Stay tune for the announcements on that.
    Last edited by Carlos Gonzales; 12-10-2008 at 06:56 PM.

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