Guy Blackmon
New member
I've talked a great deal about this subject to guys that tell me "The Phones Just Not Ringing". How are you being "Visible" in your market? How are you making your "Brand" Visible in your market?
Have you ever walked into a convenience store stopped and counted the times you saw the words Coca-Cola? I counted 13 one time. So whats this got to do with your business??? Visibility makes you drink Coca-Cola....Visibility will make your phone ring. You want your Company as visible as Coca-Cola...I know that's impossible but you get what I'm saying.
If no one knows you're out there how are they supposed to call you? If you look like every other pressure washer out there why should I call you??? Are you standing out???
I'm not talking about guys that have been doing this for 5-10 years I'm talking to guys that have been doing this 1-3 years and seem to be stuck & can't get over the hump.
Does your vehicle or equipment draw attention? How about the way you dress? Hows your website looking? Are you using bandit signs? Postcards? Door-hangers? Do you leave business cards everywhere you go. Do you know what the 5 foot rule is? Are you doing home shows?
I'll tell you one of my super secrets.......I don't own a personal vehicle and haven't since I started our business. Wherever I go so goes our Company. I'm told all the time...Man I see your trucks everywhere!!....We have 2 vans and a box truck, but that's how I know being visible works.
What are you doing to be "Visible"?
Have you ever walked into a convenience store stopped and counted the times you saw the words Coca-Cola? I counted 13 one time. So whats this got to do with your business??? Visibility makes you drink Coca-Cola....Visibility will make your phone ring. You want your Company as visible as Coca-Cola...I know that's impossible but you get what I'm saying.
If no one knows you're out there how are they supposed to call you? If you look like every other pressure washer out there why should I call you??? Are you standing out???
I'm not talking about guys that have been doing this for 5-10 years I'm talking to guys that have been doing this 1-3 years and seem to be stuck & can't get over the hump.
Does your vehicle or equipment draw attention? How about the way you dress? Hows your website looking? Are you using bandit signs? Postcards? Door-hangers? Do you leave business cards everywhere you go. Do you know what the 5 foot rule is? Are you doing home shows?
I'll tell you one of my super secrets.......I don't own a personal vehicle and haven't since I started our business. Wherever I go so goes our Company. I'm told all the time...Man I see your trucks everywhere!!....We have 2 vans and a box truck, but that's how I know being visible works.
What are you doing to be "Visible"?