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Thread: Going after flatwork-New Company Needs Your Advice!

  1. #1

    Default Going after flatwork-New Company Needs Your Advice!

    Very glad to be a part of the group here.

    I am wondering what is the best way to get leads for flatwork. I am going to put our entire marketing model here, so that you guys can critique.

    1. Website build out that is geared towards conversion of leads (name, #, email) and SEO to put on the top of Google for local terms only.
    2. Asking for demos from restaurant managers 3x/week as we go to lunch.
    3. 60 bids/month package from BidSlot
    4. Hiring a virtual assistant to do telemarketing...this is in addition to BidSlot to see if we can come up with a lower cost per bid, and a higher revenue per dollar of wage expense. We can call up to 25 businesses per hour with an automated dialer.


    As you can see, a large part of our model is based on outside sales. Any advice or critiquing you guys would like to do is certainly appreciated.
    Brad Smotherman
    Midsouth Commercial Pressure Washing
    615-410-2290
    www.NashvilleCommercialPressureWashing.com (coming soon)

  • #2

    Default Re: Going after flatwork-New Company Needs Your Advice!

    Steve Button, Chris Apple, Ron Musgraves are all good guys to talk to about Commercial. hopefully one of them will chime in here and give you some info.

    Doug Rucker-Owner/Operator
    Certified NCE Instructor
    We own and operate a School for Pressure Washing, Roof Cleaning, and Soft Washing http://www.pressurecleaningschool.com
    Check out our ONLINE PRESSURE WASHING SCHOOL with over 160 videos https://www.pressurecleaningschool.c...ashing-school/
    Free FREE Events www.uamccevents.com

  • #3

    Default Re: Going after flatwork-New Company Needs Your Advice!

    Yes hopefully someone will have an opinion on this plan.

  • #4

    Default Re: Going after flatwork-New Company Needs Your Advice!

    All depend on the Type, Doug what sold your Chinese Joint? You have way more Insight then you think.

  • #5

    Default Re: Going after flatwork-New Company Needs Your Advice!

    DEMO'S Sell

    Doug Rucker-Owner/Operator
    Certified NCE Instructor
    We own and operate a School for Pressure Washing, Roof Cleaning, and Soft Washing http://www.pressurecleaningschool.com
    Check out our ONLINE PRESSURE WASHING SCHOOL with over 160 videos https://www.pressurecleaningschool.c...ashing-school/
    Free FREE Events www.uamccevents.com

  • #6

    Default Re: Going after flatwork-New Company Needs Your Advice!

    Ok Here is my advice on the points you listed. I mainly do residential, but am getting into the commercial market and have learned a a few thing's about what works and what doesn't. I have found that more important that what works to get you appointments/jobs may not always work for long term income (residual) or sustainable work. I think if you are going to go after "flatwork", you go after only the job's that can get you repeat (contracts) work. Here are my thoughts on the points you listed.

    1- for this type of work, a web site is good to have to show legitimacy. Something that your client can go to that show your a legitimate business. BUUTTTT, I have never gotten any type of contract work off my web site.
    2 - Great idea and DEMOS Sell....I would shoot for more than just 3 a week and only asking at lunch time.
    3 - Have never used Bidslot so can't really help here.
    4 - I personally would never hire or do any type of telemarketing.

    Doug Rucker-Owner/Operator
    Certified NCE Instructor
    We own and operate a School for Pressure Washing, Roof Cleaning, and Soft Washing http://www.pressurecleaningschool.com
    Check out our ONLINE PRESSURE WASHING SCHOOL with over 160 videos https://www.pressurecleaningschool.c...ashing-school/
    Free FREE Events www.uamccevents.com

  • #7

    Default Re: Going after flatwork-New Company Needs Your Advice!

    Great Advice Doug

  • #8
    Contributing Member No Posting Gerard Petersen's Avatar
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    Default Re: Going after flatwork-New Company Needs Your Advice!

    Quote Originally Posted by Doug Rucker View Post
    Ok Here is my advice on the points you listed. I mainly do residential, but am getting into the commercial market and have learned a a few thing's about what works and what doesn't. I have found that more important that what works to get you appointments/jobs may not always work for long term income (residual) or sustainable work. I think if you are going to go after "flatwork", you go after only the job's that can get you repeat (contracts) work. Here are my thoughts on the points you listed.

    1- for this type of work, a web site is good to have to show legitimacy. Something that your client can go to that show your a legitimate business. BUUTTTT, I have never gotten any type of contract work off my web site.
    2 - Great idea and DEMOS Sell....I would shoot for more than just 3 a week and only asking at lunch time.
    3 - Have never used Bidslot so can't really help here.
    4 - I personally would never hire or do any type of telemarketing.


    Doug,
    I'm also looking to focus a little on Commerical cleaning / flatwork. Is there a "best" time to call them? Should you try to schedule a time to do the demo? Last question is what If they already have another company cleaning?
    Gerard Petersen
    Petersen Pressure Wash LLC
    856-405-7891
    www.petersenpressurewash.com

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