to Attend Pressure Washing Institute Exclusive FREE Commercial Sales Class with Instructor Ron Musgraves!
Gain Knowledge and Improve Your Skills with PWI's FREE Commercial Sales Class Weekly Wednesday Morning at 10 a.m. Arizona time.
Learn Insightful Information to Boost your Commercial Sales Strategies. Two-Way Demos Represent a Paradigm Shift in Commercial Sales Strategy. By Capitalizing on Every Opportunity to Showcase your Services and Build Relationships. Position yourself for Sustained Success in the Competitive Commercial Market.
Pressure Washing Institute Session 10
Wednesday 3/6/24
Topic - Two-Way Demos
What is a Two-Way Demo?
Did you know that Demos are your arsenal to winning bids in the industry! Picture this you're showcasing your expertise at retail stores, industrial complexes, or any other location. Here's the twist! You're Not Stopping There. Take your Demonstration Directly to the Property. Thats right you want to show your demo in front of Individual Tenants. This Hands-On Approach Sets you Apart.
Ron's Favorite Sales Tactic?
Offer a Complimentary Service to Storefront Tenants. Yes, you Heard that Right! You are going to do Demos Absolutely Free. Why? Well, it's not just about the service itself. Your Goal is to Grab the Attention of the Property Manager. This Strategy is Epic. If You Give them a Demo then they take notice of your professionalism and dedication.
Questioning won't the Tenants be Skeptical of Freebies?
Absolutely. That's why Transparency is Key. Always be upfront about your intentions. While explaining that the free service is your way of showcasing your skills to the property management team. Once they understand your motive, they're more likely to embrace the offer.
Did you know about Common Area Maintenance (CAM) Fees.
Ever wondered what they are? Ron breaks it down for you. These fees are collected in addition to rent payments and are a crucial aspect of commercial property management. Understanding CAM fees gives you a deeper insight into the financial landscape of your potential clients.
Sales Strategy of Two-Way Demos.
It's not just about doing the bare minimum. It's about going above and beyond. You should leave a lasting impression on both tenants and property managers alike.
The Power of Two-Way Demos
Are you ready to revolutionize your commercial sales approach? Look no further than the Innovative Strategy of Two-Way Demos. As advocated by Ron Musgraves with the Pressure Washing Institute. In this informational blog you will learn the intricacies of this method. Plus how it can transform your sales game.
What Exactly is a Two-Way Demo?
In Tuesday Morning Scenario...Ron Conducted a Demo for a Grocery Store. Many might assume the demo is solely aimed at selling to the grocery store itself. Not knowing there's a whole other dimension to consider. Ron suggests leveraging this demo as an opportunity to sell not only to the store. Also catching the T.O.M.A. of the property management company overseeing the entire center. This dual approach "Two-Way Demo," allows you to maximize your outreach and potential sales opportunities.
Wait, There's More
Ron reveals that there can be even more ways to utilize demos in a commercial setting. The number of demos conducted depends entirely on your strategic objectives and the number of locations within the commercial setting. Whether it's five ways or more. This is your Golden Key to Capture the Attention of the Decision-Makers Effectively.
Why Should you do Two-Way Demos?
Ron points out the potential goldmine that lies in forging relationships with property managers. While a single grocery store account might seem modest. The Real Treasure Trove Lies in Establishing Long-Term Partnerships with Property Management Companies. These relationships have the potential to escalate a $4,000 to $6,000 annual account into an $80,000 or even a quarter of a million-dollar account. That's the kind of lucrative opportunity you don't want to miss out on!
Now how do you navigate this complex sales landscape?
Ron emphasizes the importance of meticulous tracking and management. By organizing sales efforts and performance evaluations on a weekly basis. You gain invaluable insights into your business's financial health. As Ron wisely puts it, "If you track things by the week, you have a better shot at fixing the situation before it gets out of hand.
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FREE Sales Class with Ron Musgraves Live in Phoenix! 
Weekly Homework Assignment & Mastering Demo Videos
The Class Assignment is Focused on Mastering Demo Videos.
Commercial Sales Class Weekly Homework!
Why Mastering Demos Is Important